YourPath Food Truck / Identity Design

Yourpath is more than just a food truck; it's a culinary journey that celebrates individuality and the unique paths we each walk in life. Working with a chef who believes in honoring every person’s distinct journey, I designed a brand that reflects this philosophy and infuses it into every aspect of the food experience. The brand identity combines earthy tones, handcrafted patterns, and minimalist yet lively typography that mirrors the warmth of traditional Mexican culture while inviting everyone to celebrate their own unique path.