Black Diamond is a family-owned business in the oil and gas industry looking to elevate their brand, taking it from a trusted local operation to a prominent global distributor. Through strategic collaboration, we redefined their positioning, enhancing their visual identity and brand presence to reflect their ambitions on the world stage.
The success of the new identity inspired Black Diamond's owners to expand their brand into a merchandise line, launching a hat company that would house all their gear. This extension allowed their loyal customers to proudly represent the brand both on and off the field, further strengthening their connection with the community.
