A returning client approached me with a bold vision to disrupt the cosmetic industry by creating a brand that reconnects people with their natural beauty through pure ingredients. From this idea, My Vida Skin was born—not just a cosmetic brand, but a statement of self-empowerment. We developed a brand identity centered around choice, confidence, and authenticity, with the slogan "My Vida, My Skin" reinforcing skincare as a personal decision. By using natural ingredients, My Vida Skin gives women the freedom to choose what’s best for their bodies without compromise.
The brand identity reflects this vision with a bold yet inviting logo. A strong, modern typeface gives the brand confidence, while combined with a delicate script font adds a human, personal touch.
To further emphasize inclusivity and purity, we curated a neutral color palette that resonates with the authenticity of all skin tones.
